…Global searches for ‘iPhone 12’ peaks with Nigeria, Singapore driving interest
FRI, OCT 16 2020-theG&BJournal-Data presented by Stock Apps indicates that the global interest in the keyword ‘iPhone 12’ has skyrocketed over the last 12 months. According to the data, by the week ending October 11, 2020, the searches attained peak popularity of 100.
The surge in searches began rising from the week ending August 16th when the popularity score stood at 32. The searches had grown by 143.75% by the week ending September 13th with a score of 78. The searches began to spike ahead of the October 13th release of the device.
The Stock Apps data also reviewed the countries leading the interest in iPhone 12. Nigeria occupies the top spot with a peak popularity score of 100. Ghana is second with a score of 96 followed by Singapore at 92.
The United Arab Emirates lies fourth with a score of 88 while Hong Kong is fifth with a score of 82. The United States has a popularity score of 50 to occupy the 23rd spot.
The Stock Apps research explained some of the reasons behind low interest from Americans in the iPhone 12.
According to the research report: “From the data, the United States, one of Apple’s largest markets trails other regions in terms of iPhone 12 interest due to factors like existing local promotions. Like other Apple products, the company carried out promotions in the US gearing up people on what to expect once the new device is out. The promotions, therefore, equipped most Americans with some general knowledge about the device before the launch.”
iPhone 12 Pro and iPhone 12 Pro Max give pro users everything they want out of their iPhone
Apple released the iPhone 12 Pro and iPhone 12 Pro Max this week, introducing a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want the most out of iPhone.
iPhone 12 Pro models feature a new design and edge-to-edge Super Retina XDR displays, the largest ever on iPhone, protected by the all-new Ceramic Shield front cover, which provides the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic chip, the fastest chip in a smartphone, powers impressive computational photography features including the all-new Apple ProRAW for more creative control in photos, and enables the first end-to-end Dolby Vision video experience, up to 60 fps.
The reimagined pro camera systems include an expansive Ultra Wide camera, a Telephoto camera with an even longer focal length on iPhone 12 Pro Max, and new Wide cameras to capture beautiful professional-quality images and video in bright and low-light environments. iPhone 12 Pro models also introduce a new LiDAR Scanner for immersive augmented reality (AR) experiences and MagSafe, which offers high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone.
iPhone 12 Pro and iPhone 12 Pro Max will be available in four stainless steel finishes, including graphite, silver, gold, and pacific blue. Pre-orders for iPhone 12 Pro begin Friday, October 16, with availability beginning Friday, October 23. iPhone 12 Pro Max will be available for pre-order Friday, November 6, and in stores beginning Friday, November 13.
The Superior 5G Experience
iPhone 12 Pro and iPhone 12 Pro Max deliver an advanced 5G experience on a global scale, engineered with a seamless integration of world-class hardware and world-class software. 5G on iPhone boasts improved speeds for faster downloads and uploads, higher quality video streaming, more responsive gaming, real-time interactivity in apps, FaceTime in high definition, and much more. Customers will also be able to enjoy a secure, fast connection, reducing the need to connect to public Wi-Fi hotspots.
The Chip in the Phone
Generations ahead of the competition, A14 Bionic is the first chip in the smartphone industry built on 5-nanometer process. Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU by up to 50 percent compared to the fastest competing smartphone chips, enabling console-quality gaming experiences, powerful computational photography, and more, while delivering great battery life. Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.
Impressively larger, edge-to-edge displays
Designed with premium materials, iPhone 12 Pro models boast a new, sophisticated flat-edge design that features a gorgeous surgical-grade stainless steel band paired with a precision-milled matte glass back, and introduces the incredibly durable Ceramic Shield. The Ceramic Shield front cover, tougher than any smartphone glass, goes beyond glass and is infused with nano-ceramic crystals to dramatically improve toughness and increase drop performance by 4x.2
With impressively larger, edge-to-edge displays with reduced borders in familiar sizes, the 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max3 feature a Super Retina XDR display with systemwide color management for industry-leading color accuracy. And iPhone 12 Pro Max offers the largest display ever on an iPhone and the highest resolution featuring nearly 3.5 million pixels for a remarkable, true-to-life viewing experience. These OLED displays bring HDR video content to life, reaching 1200 nits peak brightness.
iPhone 12 Pro models come with an industry-leading IP68 rating to withstand water submersion up to 6 meters for up to 30 minutes, and are protected against everyday spills, including coffee and soda.