The VAX LIVE campaign by Global Citizen is calling on businesses to donate dollars for doses, G7 governments to share excess doses immediately, and for pharma companies to make vaccines available at not-for-profit prices
THUR 29 APRIL, 2021-theGBJournal- International advocacy organisation Global Citizen has announced exciting new additions to the line-up for VAX LIVE: The Concert to Reunite the World. The broadcast and streaming special, scheduled to take place on Saturday, 8th May 2021, will be used to call on governments, the private sector and philanthropists to commit towards securing the equitable distribution of COVID-19 vaccines.
The Duke and Duchess of Sussex, Prince Harry and Meghan Markle, will serve as Campaign Chairs of VAX LIVE. President Joe Biden of the United States, First Lady Dr. Jill Biden and Vice President Kamala Harris will make a featured appearance as part of the “We Can Do This” national initiative to increase public confidence in and uptake of COVID-19 vaccines. President Macron of France, Prime Minister Trudeau of Canada, and Prime Minister Plenković of Croatia will also make appearances.
With multi-platinum recording artist, actress and producer Selena Gomez as host, VAX LIVE—the first large-scale music event to be held for a COVID-compliant audience of fully-vaccinated frontline workers—will be headlined by an impressive line-up of international music stars and celebrities, including Jennifer Lopez, Eddie Vedder, Foo Fighters, Ben Affleck, Chrissy Teigen, David Letterman, Nomzamo Mbatha, Gayle King, Jimmy Kimmel, Olivia Munn, and Sean Penn.
“Over the past year, our world has experienced pain, loss, and struggle—together. Now we need to recover and heal—together. We can’t leave anybody behind. We will all benefit, we will all be safer, when everyone everywhere has equal access to the vaccine. We must pursue equitable vaccine distribution, and in that, restore faith in our common humanity. This mission couldn’t be more critical or important,” said Prince Harry and Meghan, The Duke and Duchess of Sussex, Campaign Chairs of VAX LIVE.
“We are truly grateful for the time, effort and energy that everyone has given to make VAX LIVE a reality within just a few months. We’re thrilled to be hosting Global Citizen’s first live event since the pandemic began alongside these incredible artists, entertainers and individuals who are donating their time to support our mission to achieve vaccine equity and build vaccine confidence globally,” said Katie Hill, SVP, Head of Music, Entertainment & Artist Relations at Global Citizen. “I’m moved by the enthusiasm of every VAX LIVE participant to play a role in ending the COVID-19 pandemic as we all work together to come back, safely.”
As part of VAX LIVE, Global Citizen is campaigning to support the Access to COVID-19 Tools Accelerator (ACT-A) initiative—including COVAX—a vaccine-sharing program co-led by the World Health Organization (WHO), to ensure global equitable access to COVID-19 vaccines. During the special, it will call on governments asking them to pledge a total of $19 billion, the outstanding balance needed by the ACT-A to get 1.8 billion COVID-19 vaccine doses plus tests and treatments to the world’s poorest countries by year-end. As part of the campaign, Spain announced the donation of an estimated 7.5 million vaccine doses as soon as 50% of the Spanish population is vaccinated. France announced starting the sharing of doses for health workers across Africa with an initial donation of 100,000 this month, and at least 500,000 by June.
VAX LIVEis supported by the World Health Organization (WHO), European Commission President Ursula von der Leyen, Prime Minister of Italy and G20 Chair Mario Draghi, and President Cyril Ramaphosa of South Africa, Prime Minister of Norway Erna Solberg, Prime Minister of Spain Pedro Sanchez, President of France Emmanuel Macron, and the State of California. Policy partners include the WHO; the Coalition for Epidemic Preparedness Innovation (CEPI); Gavi, the Vaccine Alliance; the Global Fund to Fight AIDS, Tuberculosis and Malaria; the COVID-19 Therapeutics Accelerator; the Foundation for Innovative New Diagnostics (FIND) and UNITAID. Philanthropic partners include the Bill and Melinda Gates Foundation, New Venture Fund and Allan and Gill Gray Philanthropy.
In partnership with Declan Kelly and Teneo, the global CEO advisory firm, VAX LIVE and Global Citizen’s Recovery Plan for the World are supported by a coalition of Global Partners including: Cisco, Citi, The Coca-Cola Company, Delta Air Lines, Google, Live Nation, P&G and Verizon, and Pan-African Partner Access Bank. As leaders of many of the world’s top companies, co-chairs Chuck Robbins, Chairman and CEO of Cisco; Jane Fraser, CEO of Citi; James Quincey, Chairman and CEO of The Coca-Cola Company; Ed Bastian, CEO of Delta Air Lines; Michael Rapino, CEO of Live Nation; Marc Pritchard, CBO of P&G; and Hans Vestberg, CEO of Verizon will work together to engage the private sector to help achieve the campaign’s priority policy goals. Lorraine Twohill, CMO of Google and Mindy Grossman, CEO of WW International are also supporting leaders of Global Citizen’s Recovery Plan for the World.
With this and other initiatives, Global Citizen continues to be at the forefront of efforts to contain and end COVID-19. Last year, working in partnership with Lady Gaga, the One World: Together at Home concert mobilised over USD127,9 million in support of healthcare workers on the frontline of the pandemic. And with the Global Goal: Unite for Our Future campaign, Global Citizen and the European Commission secured USD1.5 billion in cash grants and USD5.4 billion in loans, as well as the necessary political support to ensure that everyone, everywhere will have access to COVID-19 testing, treatments and vaccines.