LAGOS, MON, MAY 11 2020-theG&BJournal-Universal Music France (UMF), a company of Universal Music Group (UMG), the world leader in music-based entertainment, today announced a strategic partnership with Aristokrat Group, a prominent African Media and Entertainment Company headquartered in Lagos, Nigeria and known for discovering and developing one of the biggest acts in the African Music industry today – Burna Boy.
The strategic partnership consists of a label deal and a publishing deal. The label deal will focus on discovering and developing African talent, and give them the opportunity to reach a global audience, leveraging on the worldwide network of Universal Music Group companies.
The publishing deal will focus on developing new generation of songwriters and producers, in order to give them the opportunity to access the global market.
In announcing the partnership, Olivier Nusse, CEO, Universal Music France, said, “I am very proud that Aristokrat Group has chosen Universal Music France as its strategic partner to reach a global audience!”
Piriye Isokrari, Founder and CEO, The Aristokrat Group, said, “This is an exciting time for African musicians, producers and companies such as ours. Over the last decade we’ve been at the forefront of cultivating the sound and building sustainable structures locally and we are happy to be able to bring our music and culture to the global market through this partnership with the Universal Music Group.”
The first publishing signings are already on the card and include Kel P, Jujuboy Star and Saszy Afroshii while Kel P, Jujuboy Star and Tneeya have both penned a label deal. Kel P is a Nigerian producer, who worked with Burna Boy on his Grammy nominated album African Giant, and recently worked with Wizkid on his Starboy, The Soundman Vol 1 EP.JujuboyStar, is a Nigerian singer, songwriter and producer. Tneeya is a Cameroonian singer and songwriter. All Aristokrat Records artists will be signed via Caroline France, a Universal Music France label.
Bertil David, MD, Universal Music Publishing France, said, “Aristokrat is one of the most important voices in Africa right now. The quality of their A&R, their vision and entrepreneurship is both unique and progressive. We are very proud at UMP to be able to give Aristokrat the global presence they deserve.”